Explore
a Car's Interior
in a More
Tangible way
A Mobile WebGL Experiment
with 3D and Virtual Reality
to deliver a more realistic
digital experience.
please visit this page from your mobile
for iOS8 or Android 4.3.3
DISCLAIMER: MINI (BMW AG) was not involved and did not endorse ELEKS Ltd. in this experiments.
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Explore
a Car's Interior
in a More
Tangible Way
A Mobile WebGL Experiment
with 3D and Virtual Reality to deliver a more realistic digital experience.
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By using an accelerometer and leveraging performance capabilities of modern devices, we created an immersive 3D experience, that enables users to view the car interior from any position and explore car features, what is not accessible with existing 360 panoramas.
DISCLAIMER: MINI (BMW AG) was not involved and did not endorse ELEKS Ltd. in this experiments.

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Made by Eleks Digital
Tap interior elements
to interact
Rotate your device
to navigate
through car’s interior