ELEKS was asked to create advanced user experience to engage with the participants at AdForum Worldwide Summitin London to promote HAVAS as a leading digital agency.
Considering the need to give 47 Moto 360 smartwatches as gifts to the participants and acknowledging numerous technical limitations, the mission was quite ambitious.
We created custom watchface for each participant based on their social data. We also developed an app that included the schedule of event, presentation details, and speaker information.
The main smartwatch feature leveraged data science to allow participants identify the most appropriate contacts based on their professional and personal data. Gamified notifications were sent to each participant allowing to connect directly with a new contact.
To create a standalone experience with the smartwatch, our solution used Bluetooth LE to connect the smartwatches directly to the servers. With the Bluetooth communication framework in place, we allowed the smartwatches to communicate directly with the outside world.
While Bluetooth was a good solution to the communication problem, its signal strength was not enough to cover the entire venue and maintain 47 simultaneous connections.To overcome this obstacle we implemented a distributed architecture and added Bluetooth servers, connecting them with a master server through a Wi-Fi network.
© 2015 eleks_digital. All Rights Reserved.